S&P Global

S&P Global – the leading global financial information and analytics company – tasked us with building and delivering a bespoke video training and strategy initiative, to create impactful short-form videos based on its unparalleled news reporting on commodity markets.

The program taught S&P reporters how to create a video series (Reel Pro) that uses social video techniques to deliver actionable data, insights, analysis and market trends to their specialized audience. Across S&P channels (including their websites/products, LinkedIn, YouTube and Instagram) the videos have delivered on average 40% more views than earlier slideshow/voiceover videos.

Furthermore, the completion rate across all Reel Pro videos produced YTD (40 videos total) is a stellar 58%. The program been highly successful in helping S&P’s reporters and editors strengthen their connection with the market and sources.

RESULTS

40% increase in average watch time on S&P video content produced following the program vs. prior.