Leading VC firm GGV Capital approached Studio Everywhere with a challenge: to maintain the heritage and strengths of their past, but to rebrand themselves for their planned transformation from being a traditional venture investor, to a multi-asset, multi-stage investment platform.
We aligned on a powerful brand promise - "Invested, For The Journey", building on the client's 20 year heritage and ability to support portfolio companies over the long term.
Their name changed to became Granite Asia - connoting a strong foundation - the bedrock that supports their innovative, progressive businesses during market peaks and troughs while maximising impact creation.
This idea was expressed through a bold, beautiful identity that used unpolished granite rock as a canvas to display the strong, diverse businesses and investment themes of their portfolio.
We redesigned all brand assets to bring the new brand to life, through detailed guidelines, a new website, presentation template, LinkedIn profile, letterhead, business cards, zoom backgrounds, event banners, email signature, and brochure covers.
The brand launched to great acclaim, and went on to win three Transform Awards, including gold for best Financial Services rebrand.
“The Studio Everywhere team have been the perfect partner for us throughout the brand development process. They bought industry understanding, smart storytelling and powerful creative to our challenge, with great collaborative energy at all times. It is great to have the new Granite Asia brand out there in the world, and it’s already working hard for us as we embark on the next chapter of our journey”
Rita Yang, CMO, Granite Asia.
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