KPMG turned to us to position them as a thought leader in AI. With a deep understanding of the new media landscape, we knew that leveraging independent creators and journalists (‘newsfluencers’) would help their campaign to cut through more effectively than simply using their own social channels.
What started as a single activation for the launch of KPMG’s Trust, Attitudes and Use of Artificial Intelligence report evolved into a full creator-led network. Our ability to identify and activate the right voices - and deliver work that resonates with digital audiences - made creators the most effective deliverers of KPMG’s messaging.
By translating complex, technical subjects into authentic, social-first storytelling, we’ve helped KPMG cut through the noise, spark conversations about AI, and position themselves as a trusted, forward-thinking leader in the space.