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Amazon case study

By The Caliber Collective

We’ve been working with Amazon since January 2023.

What started as a one-off test, producing video content that communicated complicated reputational messages to social audiences, evolved into an always-on relationship.

Our ability to move at the speed of news and culture, and to deliver work that works, convinced them to hire us as their social AOR.

Our scope has grown to include full, day-to-day management of the brand’s UK Facebook, Instagram, and X channels along with ad hoc projects for priority global channels, like LinkedIn, and markets, including: U.S., France, Germany, Spain, and Italy.

Our work is end-to-end, including: social media strategy, creative and production (at all levels of complexity), creator and publisher activation, community management, reporting and evaluation.

We’ve turned social into an effective broadcast channel for Amazon’s news and information, helping them to manage their reputation while driving brand love.

RESULTS

Consistent organic social overperformance YoY, with impression rates increasing by 77% on Facebook, 21.55% on Instagram, and 40.63% on X in 2025 (YTD) vs. 2024

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