Legal & General

Founded almost 200 years ago, Legal & General wanted to connect with a new generation of savers, and turned to us to help them do it.

As a publisher-powered agency, we know what it takes to build trust and engagement from the ground up. Drawing on insights from how young audiences actually behave on social, we helped L&G find its voice on TikTok – from platform strategy and content planning to talent partnerships and production.

The result was a steady stream of simple, social-first explainers – supported by short-form edits of their podcast, A Little Bit Richer – that made finance feel relevant, human…and even entertaining.

By translating complex topics into relatable content, we helped a legacy brand brand to earn credibility with Gen Z and inspire real financial action.

RESULTS

A third-party research study revealed that 11% of viewers set new savings goals after watching L&G’s TikTok videos.