Delivering multi-market campaign activation

Having found its current campaign production partner was no longer optimal for the complex needs of its growing global client base, Capital Group approached Network London to develop a more scaleable, efficient and streamlined process.

Having conducted a thorough review of its current approach, we established a set of more collaborative working practices that better connected Capital Group’s central team with local markets and agencies.

Our solution improved the speed of multi-market campaign activation and achieved greater creative consistency across all markets. In particular, the introduction of automated banner production, via Bannerflow, enhanced the efficiency of local customisation.

The client praised our robust, fit-for-purpose workflow model that not only cut the lead times from conception to execution, but also reduced costs by 40%.