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WISE
By BigSmall
Challenge
How can we land a simple idea at the centre of our organisation when we are a complex, multi-product, multi-market business?
The one thing
Zoning in on the original Wise mission by listening to customers: “it’s my money, I should be able to use it wherever I want.”
The Point
Your Money Anywhere
Impact
A clear point at the centre to guide all Wise global brand comms.
On the back of a successful launch in Australia, the campaign has now been extended to North America and NZ.