Challenge
How can we land a simple idea at the centre of our organisation when we are a complex, multi-product, multi-market business?
The one thing
Zoning in on the original Wise mission by listening to customers: “it’s my money, I should be able to use it wherever I want.”
The Point
Your Money Anywhere
Impact
A clear point at the centre to guide all Wise global brand comms.
On the back of a successful launch in Australia, the campaign has now been extended to North America and NZ.
No items found.
.jpg)
.jpg)
