BigSmall

Matt became a partner in BigSmall after a decade as CEO of top-ten creative agency WCRS.

During that time, WCRS was renowned for helping clients find their point, creating many famous and effective ideas to captivate consumers and act as a rallying cry for staff inside the organisation.

Examples include Sky ‘Believe in Better’, Bupa ‘For Living’ and Warburtons ‘From our Family to Yours’.

Matt left big agency life to create a new, future-facing agency model with BigSmall.  A model that brings together brand strategy and creative and which allows clients to work directly with the world’s most talented people in their fields.

Lucie brings together insights into cultural shifts, consumer attitudes, and brand innovations.

She has 15 years’ experience of global trend forecasting and unearthing consumer insights.

Lucie was previously the creator and author of WPP’s Future 100 annual trends report and is currently a regular speaker/thought-leader for NYT, BBC, CNBC, Bloomberg, Sunday Times UK, USA Today, Atlantic and Fox.

Ex Anomaly, Droga5., Wieden & Kennedy, R/GA, BBH, Facebook.

Tom has taken on the role of Creative Director for numerous blue chip companies, including Audi for which he created the Audi R8 V10 commercial voted “the best car ad ever” by thousands of car fans, picking up over a third of the total vote.

Having helped to define mobile phone company giffgaff, designed Team Sky & British Cycling’s first ever kit, created his own alpine ski brand and even made TV shows and documentaries, Tom has a wider view on brands and how they can break through and engage with people in meaningful ways.

Tom was a core member of the six person team that rebranded Vodafone globally.  He founded BigSmall to bring this ‘small & senior’ way of working to new clients.

Ben has been in the business of brand building for 18 years. As a former Managing Director of a New York based brand consultancy, he has helped companies such as Mondelez, Mars, Shell, AB InBev, Adidas, ViacomCBS, Unilever and Coca-Cola to re-define, re-invigorate or create new brands.

Ben believes it his responsibility not simply to define a brand in words but to partner with teams to move everyone in the business from understanding to believing to ultimately owning the strategy he helps to define.