BigSmall
Get to the point. Go big with it.
About BigSmall
Galvanise your brand and business around a single powerful idea in 12 weeks.
6 weeks to go small - Getting to the point at the centre. One big exciting idea everyone can rally around and act on.
6 weeks to go big - Working with your team to move from words to actions. Shaping the business externally with new products, identities, campaigns and brand-defining initiatives.
As used by Virgin, Amazon, Blackstone, Wise, Max, Twinings, Warner Bros. and WaterAid.
- Primary discipline
- Strategy
- Services (5)
- Creative & Advertising
- Design
- Full-service
- Production
- Strategy
- Sectors (10)
- Business
- Charities
- Cosmetics and beauty
- Financial services
- FMCG
- Healthcare
- Household goods
- Leisure and entertainment
- Media and publishing
- Music
Team
Ben Cleaver
Ben has been in the business of brand building for 18 years. As a former Managing Director of a New York based brand consultancy, he has helped companies such…
Lucie Greene
Lucie brings together insights into cultural shifts, consumer attitudes, and brand innovations. She has 15 years’ experience of global trend forecasting and…
Matt Edwards
Matt became a partner in BigSmall after a decade as CEO of top-ten creative agency WCRS. During that time, WCRS was renowned for helping clients find their…
Tom Evans
Ex Anomaly, Droga5, Wieden & Kennedy, R/GA, BBH, Facebook. Tom has taken on the role of Creative Director for numerous blue chip companies. He created the Audi…
Insights
If AI is the engine, clarity is the steering wheel
Avoiding the ouroboros of artificial intelligence requires having a point.
Deep divesNatasha Randhawa
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‘Get to the point. Go big with it.’ - How BigSmall is redefining brand strategy with radical simplicity
BigSmall cuts through brand complexity with a simple, action-focused model that unites entire organisations around one clear idea - ‘the point’.
Deep dives