MAX

Challenge

How do we launch our entire Max offering (HBO, sports, movies, nature…) into 22 different countries under one banner?

The one thing

Focusing on the most emotive content from the Max stable. The content that really stirs the emotions.

The Point

Don’t just watch, feel.

Impact

“We had high expectations but this has blown away our expectations. The early stats, on Max specifically, have been incredible.”

- J.B. Perrette, CEO and president, global streaming and games for Warner Bros. Discovery.

WBD set a new record for retail gross streaming subscriber acquisitions in a single day across Europe.