AMC+

Challenge

How do we launch yet another streamer into a world full of content?

The one thing

Recognising that the world doesn’t need more content, our audience research identified an opportunity to create a more personal, intimate, curated viewing experience.

The Point

Only the Good Stuff

Impact

"AMC earnings beat Street. Stock price pops" - Deadline.

Over 6m streaming subscribers in Q4 put AMC+ well ahead of targets and Wall Street expectations.