CANNARAY

By

Date Launched

Challenge

How do we cut through the mystery and confusion to open CBD up to everyone?

The one thing

CBD's users say that it changes their lives by getting them back to their normal selves. The euphoria of being back to normal.

The Point

Everyday Revolution

Impact

UK's leading CBD brand.

From a standing start alongside 40 other aspiring market entrants to the Number 1 CBD brand in the UK (source: Nielsen data)

Listings secured with all major UK retailers, including Holland & Barrett, Boots, Tesco, Asda, Morrisons, Waitrose.

Web traffic up 1000%. Average order value through eCommerce up 64%.

Editor’s Pick - AdAge. Ad of the Week - The Grocer.

Editor's Picks

The hidden rules of the new media monopoly game

Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.

By

Natasha Randhawa

April 10, 2025

Why culture is rejecting brand tourists

Why brands need a visa to show up in culture, and how to earn it.

By

Natasha Randhawa

March 30, 2025

What Gen Alpha reveal about the rest of us

A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading

By

Natasha Randhawa

March 17, 2025

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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