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CANNARAY case study

By BigSmall

Challenge

How do we cut through the mystery and confusion to open CBD up to everyone?

The one thing

CBD's users say that it changes their lives by getting them back to their normal selves. The euphoria of being back to normal.

The Point

Everyday Revolution

Impact

UK's leading CBD brand.

From a standing start alongside 40 other aspiring market entrants to the Number 1 CBD brand in the UK (source: Nielsen data)

Listings secured with all major UK retailers, including Holland & Barrett, Boots, Tesco, Asda, Morrisons, Waitrose.

Web traffic up 1000%. Average order value through eCommerce up 64%.

Editor’s Pick - AdAge. Ad of the Week - The Grocer.

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