Netflix: bridging the gap between product and marketing
By Toaster
From taking over Netflix’s App and Play Stores to launching its first-ever in-app events, we’re helping align cross-functional roadmaps under a cohesive narrative for a more seamless user experience.
The ask
With 280M global subscribers, Netflix is constantly innovating to keep their claim as the top media streaming service in the world. While undergoing beta testing, incremental improvements, and full on platform overhauls, they sought help from Toaster to assist with promoting the many new facets of their product.
The answer
Our retained team of creatives, project managers, and strategists assists to help align cross-functional roadmaps and prioritise product marketing objectives under one cohesive narrative. Outlining customer journeys, spotlighting key insights, and visualizing the future of the product with localised videos, assets, and prototypes has helped inspire the creation of a more seamless user experience.
Results
We took over Netflix’s iOS App Store and the Google Play Store presence, where they saw a massive spike in downloads over the last year. Our demo videos have also been featured on entertainment/tech media outlets like The Verge where we helped showcase the biggest product revamp in 10 years. Finally we helped launch Netflix’s first-ever in-app events which resulted in 2.7M impressions, 175K downloads, and 291 app opens.