Challenge
We're creating a completely new category - helping people get a better deal with their existing energy supplier rather than just switching to a new one. How can we communicate this complex message in a simple way?
The one thing
Taking the functional dial on the IMBF website and turning it into a charming brand character, the IsMyBillFair-ometer. Voiced by Richard Osman, the nation's favourite, for instant trust.
The Point
All you have to do is ask - is my bill fair?
Impact
Over 4m people have now asked the IsMyBillFair-ometer to check their energy bill. Campaign extended from single region test to national push with additional bursts.
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