Homeprotect was founded in 2002 on a simple principle — to provide protection to people underserved by the home insurance industry. So how do you promote a home and buildings insurer that specialises in insuring non-standard properties? By talking about the ones they can't...
Our idea — Cover for almost any home.
In the TV ad, narrated by a humorous and distinctive voice, a farm shed without a roof, a converted double decker bus, and a tree house are among properties used to highlight the 3% of homes Homeprotect can’t insure – as showing the 97% it can insure would be too many to squeeze into one ad.
The OOH campaign extends the theme, with examples of homes Homeprotect can’t insure including one with a shark crashing into the building’s roof.
The new campaign is the brand’s first TV outing and it delivered some stellar results:
+23% increase in brand awareness
+88% increase in traffic
+44% increase in brand searches along with strong short-term sales that were attributed to the campaign
This success was so impressive that ITV featured it as a case study.
“We chose to work with Ourselves as they offered a winning combination of top-notch strategy and creative brilliance.
“They really understand our challenge of offering a solution that people don’t know they need, and we were impressed by their proven track record in having worked successfully with brands with similar challenge.”
David Joyson, Chief Customer Officer at Homeprotect.
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