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Spaghetti You Won't Forgetti — Sacla'

Spaghetti You Won't Forgetti — Sacla' case study

By Ourselves

Sacla’ is the UK's favourite pesto. Demonstrate how it's a simple solution to midweek mealtime drama.

Our idea — All You Need Is Sacla'.

We reimagined the dinnertime stand-off as a Spaghetti Western inspiring people to make ‘spaghetti you won't forgetti!’

The film is part of a £2m UK multichannel marketing push for Sacla' core range in 2024, supporting OOH and social channels with BVOD across ITV, All 4, and Sky.

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