Find Yourself — Selfridges

Guiding people to Selfridges, and to the truest version of themselves.

Selfridges wanted to help people find themselves whilst finding the famous department store.

Our idea — Find yourself.

Part inspiration, part navigation. We helped people find Selfridges with a hyper-local out-of-home campaign, injecting some inspiration with a little fun — highlighting departments with witty and sometimes mischievous copy.