Curry Saucerer’s Apprentice — Patak's

Curry is a big dinner hit in the UK with over one-third of the population using a ready-made sauce at dinnertime. Meal kits were created to involve the cook a little more in the process, but until now have only been designed to serve couples. So the challenge was to drive awareness of the new Curry Creations kits that can feed a family of four – in three simple steps.

Our idea — It’s magic in the making for the whole family.

"We are super proud of our magical new TV ad for Patak's Curry Creations, this year’s breakthrough Indian innovation."

Charlotte Peterson, brand controller at Pataks.