Vue | EPIC

Positive Force: A celebration of The Royal Navy skills, expertise and unwavering sense of duty.

EPIC by Vue is a bold new brand and identity for Vue cinema’s Premium Large Format auditoriums - Vue’s best and most technically advanced viewing experience yet. Powered by cutting edge Dolby Atmos sound and Barco HD laser-projection, EPIC by Vue delivers the kind of screen and sound that makes your pulse race and your jaw drop. We created a name and impactful brand identity that would stand out in the category.

At the heart of the launch is our cinematic hero film, made in collaboration with Laser Days, Hornet, Factory and James Radford. Centered around the campaign line ‘Make the moment EPIC’, the film is the ultimate product demonstration. Viewers are taken on a thrilling ride through the new branding, an immersive journey of kaleidoscopic colour, light, and sound that literally rumbles audiences in their seats.

Every element of the sound was tested in cinemas to ensure maximum immersive impact. From the rush of the audio whooshing beneath the audience as they fly over horizons, to the sonic trails zipping past their heads to the back of the room, it is held together with a pulsing electronic heartbeat, designed to keep viewers on the edge of their seat right to the end.

The campaign will run in cinemas as a pre-show film, on socials and out-of-home, including indoor and outdoor signage and online branding, with every asset embodying the superior experience that EPIC by Vue delivers.

CREDITS

AGENCY: HIJINKS

Chief Creative Officers: Marc Allenby & Tamryn Kerr

Creative Director: Ade Yeo

Creative Director: Sophie Tilks

Design Director: Chris Willis

Designer: Kyle Ellis

Strategy Director: Jack Swain

Head of Social: Sinead Brennan

Chief Executive Officer: Alicia Iveson

Account Director: Laura Spadaro

Head of Production / Executive Producer: Anita Sasdy

Agency Producer: Sabrina May

PRODUCTION

Creative Studio: Hornet

Director: Laser Days

Executive Producer: Cathy Kwan

Senior Producer: Greg Behrens

Producer: Sean O'Loughlin

Animation: Nick DenBoer

Senior Editor: Anita Chao

Director of Production: Karen Lawler

Head of Creative Development: Kristin Labriola

Head of Production: Dez Stavracos

Sound Studio: Factory Studios

Sound Design & Mix: James Utting

Creative Director: Anthony Moore

Audio Producer: Emily Thomas

Music Composer: James Radford