Amazon Prime: Delivery of Joy

Amazon Prime: Delivery of Joy

Our relationship with Amazon began with a 2014 pitch in which we defined the brand's promise as Delivery of Joy, capturing Amazon's evolution from the Everything Store into a richer, more rounded part of people's lives, true to its founding vision of being the world's most customer-centric company.

The strategic insight that unlocked the campaign was a simple reframe: Amazon Prime's real power lies not in what it does for its users, but in what it enables them to do for the people they love. That thinking became Triumph of the Everyday Hero, launching in the UK, Germany and France before growing into a multi-media global campaign that ran for over five years, across 20+ executions in 10+ locales.