Positive Communities: Tees that empower you with your civil rights.
Legalitees™ is the not-for-profit t-shirt brand that puts your legal rights on the front of your tee, in plain language and upside down so that you can read them. This empowers the wearer to have their rights there when they need them. When they don’t need them, they are there to spread the word about the need to protect our civil rights.
The back of the tee is a blank canvas for artists to tell their personal stories of stop and search. Tee #1 was created by South London artist Ishmael Lartey. Deeply personal, it depicts his brother’s stop and search which he witnessed as a child.
The project was co-created in conjunction with Centric Community Research and Stopwatch. It was widely covered in press including the BBC, Metro and South London Press and earned over 6.4 million media impressions with no media spend. Notably the LegaliteesTM branding made it into D&AD 2024.
CREDITS:
AGENCY: HIJINKS
- Chief Creative Officer: Marc Allenby
- Chief Creative Officer: Tamryn Kerr
- Chief Executive Officer: Alicia Iveson
PRODUCTION:
- Artists: Ishmael Lartey, Danna Michelly Quiñones Rodriguez, Sam Lawson, Kells Hayward
Community Partners: Centric Community Research (Muhammed Rauf, Remmi Aziz, Amarfio Amartey, Dion Tansey)
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