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VALENTINO: BORN IN ROMA

VALENTINO: BORN IN ROMA case study

By TXG

The classic Valentino studs were brought to life in this booth to educate leaders at Sephora about the luxury fragrance, Born In Roma.

Guests were drawn to the ceiling to floor brand colored booth where they experienced the scent notes, interacted with our magnetic inspiration board, and were gifted a full-sized bottle of the fragrance to take home with them.

While this booth had a small scale footprint, we made sure it was a standout to attendees. As a labor of love the Valentino studded wall had individually hand sanded and painted studs to resemble the bottles design.

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