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ADIDAS: OZWEEGO LAUNCH
By TXG
For the launch of the Ozweego sneaker from Adidas, TXG partnered with Jam3 to create a unique redemption experience, granting people exclusive access to a speakeasy-style pop-up bodega.
After entering the experience through the bodega fridge, guests were immersed in a surreal world and greeted by their sherpa (who happened to be an identical twin to the bodega clerk). By entering their code into an interactive newspaper box, a 360-degree projection was triggered around the room that transported guests to the future. At the end, the newspaper box opened, where guests could then receive their sneaker redemption and a custom Adidas magazine.
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Picked up by: Hypebeast, Trend Hunter, AdAge, Event Marketer and more
