We are a hybrid creative and production agency that delivers on our client’s marketing goals through strategic, one-of-a kind physical and digital (“Phygital”) experiential activations.
Frank is the Founder of The Experiential Group (TXG), a full-service experiential agency on a mission to change the way brands connect with audiences through unforgettable experiences.
Frank’s background in communications and love for advertising drew him to experiential, which he firmly believes is the most effective form of marketing because of its power to create meaningful human connections.
After 15+ years of building a successful career in the industry, leading teams across production, accounts, and creative, Frank opened the doors to his own agency, TXG, in 2017.
Throughout his career, Frank has produced best-in-class experiential programs for brands such as Adidas, Anheuser-Busch, Bombay Sapphire, Sony, Spotify, and L'Oréal, and has activated at some of the largest cultural tentpole events in the world, including SXSW, CES, The Olympics, and more.
A true cross-disciplinary executive, Danielle is TXG’s Managing Director, where she oversees all agency-wide
operations, projects and departments.
With extensive experience in business operations and strategy at high-growth, experiential agencies, Danielle’s
passion for operational excellence paired with her hyper-strategic approach methodology is instilled across all that
she does.
TXG is an award-winning experiential marketing agency with a passion for delivering novel experiences using immersive technology. We are a hybrid agency that fuses creativity and in-house production to execute world-class marketing initiatives that fall outside the boundaries of traditional advertising.
Our services extend across creative strategy, design, production, fabrication, content, custom tech development, and specialized experiential resourcing. Our client-centric structure is strategically designed to streamline the process, deliver efficiencies, and achieve killer results. Specialties include: pop-ups, mobile tours, exhibitions, live performances, stunts, press events, and more.