Revolutionising how the city connects with the Thames.
We created the UK’s first underground botanical garden inside the London Super Sewer to showcase its environmental impact. We designed a multi-sensory experience, hosted media tours, and secured national and international press to educate the public.
764 secured pieces of media coverage
10 hosted media attendees
5,106 sewer visit applications (!)
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.