Elevating a marshmallow brand into an indulgent foodie favourite.
Mallow & Marsh is a beloved brand with widespread distribution and a doting audience. After its acquisition by Serious Sweet Company, 2023 was a pivotal time to rebrand and move beyond its start-up roots to embrace its foodie credentials.
We aimed to create a brand beyond just marshmallow, repositioning the brand with purpose, and turning London pink with Pauseworthy Pleasure.
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.