WHY IS THIS RELEVANT?
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SIMPLE QUESTION
How do you get the 35+ audience to choose Spotify when they think it isn't for them?
BRILLIANT ANSWER
We helped a whole forgotten generation to listen like they used to.
RESULT
65% of 35+ target audience reached
38,000 aditional monthly active users
5% increase in consideration
10% growth in 35+ target audience
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.