PIP & NUT: FIXATED

WHY IS THIS RELEVANT?
From challenger brand to category leader, from product truth to consumer obsession, through authentic storytelling and outdoor impact - with a simple, memorable visual device.

SIMPLE QUESTION
How do you turn genuine customer passion into a compelling outdoor campaign that makes a second-place brand feel like the only choice?

BRILLIANT ANSWER
By tapping into real customer obsession - with fans carrying jars in handbags and drinking straight from the container - and dramatizing it through an iconic red squirrel mascot literally going "nuts" for the product. The simple, striking visuals and "If you know, you know" messaging create an instant connection with existing fans while intriguing new ones.

RESULT

• Second largest nut butter brand in the UK
• Campaign successfully scaled from London to Leeds
• Built on five years of effective campaigns from Who Wot Why
• Created distinctive brand assets that work across social and OOH