Who Wot Why
Brilliant answers start with simple questions.
Agency Info
Who Wot Why: Where questions drive creative excellence
As their name suggests, an inquisitive and nuanced approach sets this all-star advertising and production agency apart
Sean Thompson and Matt Gooden: Who Wot Why’s Founders and ECDs
We’ve worked together for over twenty-five years. As creatives we are two of the most awarded in the business. Our famous work for Honda won every award going, D&AD black and yellow pencils, Cannes Grand Prix, Titanium and Golds, you name it. In 2022 Honda ‘Cog’ was voted the greatest ad of all time by The Drum. Honda ‘Grrr’ is the One Show's Best Car Ad of the last 25 years and Adweek’s ad of the decade. Other award-winning campaigns include: Lurpak, Paddy Power, X-Box, adidas, Nike and PlayStation. Who Wot Why wins include awards for Spotify, giffgaff and Grenfell United.
Joanna Dann, Strategy Partner
Joanna’s a customer driven strategist with a proven track record in connecting brands to their audiences. She has specialist experience in digital strategies, loyalty, customer experience and brand planning for businesses from RBS/NatWest and Boots to Virgin and Netflix. She joined Who Wot Why in 2019 to add strategic rigour and her awesome sense of humour to the creative mix.
Charles Faircloth, Joint-Managing Director
Charles has been account handling for 31 years. From WCRS selling frozen chicken fillets for Iceland Frozen Foods, via 10 years at JWT working across: Barclays Business Banking, Kellogg’s, Rolex and HSBC. He headed account management at McCann Erickson, then launched and grew Crispin Porter + Bogusky across Europe. Overseeing award winning creative for: Burger King, Paddy Power and XBOX. Joining Who Wot Why in 2017, he currently holds the position of Joint-MD.
Marissa Jennings, Joint-Managing Director
Hailing from production, Marissa’s experience is comprehensive, making award-winning work for advertising agencies and production companies for both small start-ups to large global networks in the UK and Europe. Her hugely extensive knowledge base stretches across the entire business in her role as Joint-MD.
About
Founded by two of the industry’s most-awarded creatives Sean Thompson and Matt Gooden, in 2016, Who Wot Why is dedicated end-to-end delivery, from strategy to screens, for an international and UK line-up of brands including, Amazon Prime Video, Netflix, OMODA Automotive, JAECOO Automotive, William Hill Vegas, Popeyes Louisiana Kitchen, Spotify, Garrard Royal Jewellers, Rude Health, Wealthify, Pip & Nut, The Tofoo Company, Greenpeace, AndThen Boxers.
Who Wot Why has a big heart for creating ideas with a strong emotional pull. The themes throughout all of our work aim to inspire empathy, a warm human connection and great advocacy. Our case studies demonstrate how our emotionally-driven ideas gain a close bond with the audiences and strong results for the clients. Who Wot Why prides ourselves on executions. We believe ‘how’ you communicate is as important as ‘wot’ you say and communicate.