Nedbank | Secrets

Growth Insight

South Africa is the world’s worst saving nation, with some of the highest debt and unemployment rates. Two out of three South Africans spend more than they earn, and only 6% are able to retire. But people talk about anything else before they’ll talk about the hardest thing to talk about. Money.

Creative Idea

We launched a short film across 800 cinemas nationwide - pitching it as the next triller to hit the big screens, only to reveal the real open secret that nobody talks about. Money. Our goal was to turn the subject of money into one of the most talked about issues in our country.

Impact

The film 'Secrets' become the most talked about film of the year, made by a bank.

#NedbankMoneySecrets trended within an hour of the launch

89 Million Campaign Impressions

75 Million Campaign Views

R97m total added Media Value

Awarded by Twitter for Innovation & Performance