Joe Public London
We exist to serve the growth of our people, our clients and our world, through the greatness of creativity.
About Joe Public London
Joe Public began in 1998 in Johannesburg, and sold out to a network group in 2001.
Almost immediately the founders recognised that the agency's creative output was suffering, that they had lost their way, and in 2009 bought the agency back - and to this day, we remain fiercely independent. Whilst Joe Public employs 400 Joes across 6 locations (London, Amsterdam, Antwerp, Johannesburg, Durban, and Cape Town) - we all share the same values, and have the same founders directly involved in the business. It gives us the freedom to be agile, to make quick decisions and to fully support creativity. The wider independent network also offers scale and wider services, which all our offices can tap in to.
Our people-centred approach to creativity is deeply woven into the fabric of our culture, and even embodied in our agency identity.
OUR WHAT
What we offer our clients is world-class, meaningful creativity - with the mindset that your business is truly our business. Our services include:
- Brand & Communication Strategy
- Concept & Creative
- Integrated Campaigns
- Earned Media Ideas
- High-value Production
- Agile Content Production
- Services (9)
- Brand
- Content
- Creative & Advertising
- Digital & Experience
- Experiential & Events
- Full-service
- Production
- Social
- Strategy
- Sectors (10)
- Alcoholic drinks
- Education
- Financial services
- FMCG
- Food
- Not for profit
- Arts and culture
- Automotive
- Babycare
- Charities
Team
Claudi Potter
Co-Founder & Executive Creative Director Claudi’s the co-founder of Joe Public London and the agency’s ECD. Over 20 years ago she started her career in…
Dr Pepe Marais
Co-Founder and Group Creative Officer Pepe, along with Gareth, are the founding partners of Joe Public and began the agency in 1998. With a deep commitment to…
Florence Gilbey
Creative Strategy Director Florence is the Creative Strategy Director at Joe Public London. She is a seasoned marketing and communications strategist with deep…
Gareth Leck
Co-Founder and Group Chief Executive Gareth, along with Pepe, are the founding partners of Joe Public and began the agency in 1998. With a strong…
Jay Humphreys
Client Services Director Jay is the Client Services Director for Joe Public London. He is a strategic brand and marketing leader with over 13 years of…
Laurent Marty
Co-Founder & Chief Strategy Officer Laurent is a leading strategist, with over 25 years’ experience on brands such as Uber, Nike, AB InBev, Fifa, Renault, Jet,…
Zorana Šafar
Chief Operations & Commercial Director Zorana has 25 years of experience in diverse industries such as telecommunications in European, Middle East and South…
Insights
Urban Anatomy: When street fixtures become life saving reminders
Joe Public London’s Street Nipples turns pavement studs into subtle reminders to self-check, proving that small ideas can spark big awareness
Deep dives
From the people, for the people: Joe Public brings its ‘man on the street’ ethos to London
Joe Public has brought its South African rooted, people-first creativity to London, carving out a fresh, street level presence in the UK agency scene
Deep dives