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Quidco | New User Acquisition
By Puzzle
The Challenge.
Quidco needed to acquire new users after a pause on all marketing for almost 24 months. Their efforts had restarted but were proving ineffective and expensive.
They were also unsure of why ads were failing; targeting, creative or messaging?
The Solution.
We panelled 1,086 people in a working age nationally representative survey to gauge preference, reasons not to use and content consumption habits.
Based on this insight we established new positioning for creative, messaging and targeting.
The Results.
Reduction in acquisition costs by 95%.
This included down the line, low fi, testimonial style adverts driven by insight which proved to be highly effective and were still going strong some 9 months later.