UEFA Euro 2020 - Instagram Filter

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Date Launched

Is it ever really going to come home? Probably not.

But the Instagram filter we created for England’s Euro 2020 journey certainly did.

Due to COVID-19 restrictions, the tournament - originally scheduled for 2020 - was postponed to June and July 2021. After a year of zero human touch, fans began easing back into normal life. Those hesitant to go outside could still show support for their country by applying our hand-drawn doodle-cross filter to their faces. Not only did it bless the craniums of celebrities like YUNGBLUD and Nick Grimshaw, it also organically made its way across the internet, amassing over 15 million users worldwide.

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