Kit Launch Event - Southampton FC

Brief

To transform a space into an immersive experience that draws inspiration from the 24/25 Southampton FC Kit.

Role

Concept

Creative Direction

Event Production

Outcomes

The excitement and exclusivity of the event led to over 6,000 competition entries on the app. While only 240 people could attend in person, the live streaming made the event accessible to 3,369 viewers, allowing them to participate from home. On the evening of the launch 885 shirts were sold a 44% increase from 23/24.