THE STATUS QUO
A phone is stolen in London every 6 minutes. SIX MINUTES!
THE AMBITION
JOAN London wanted to raise awareness of this horrendous fact and drive change for Londoners through an activation that drives talkability.
THE CREATIVE
Well, a totally and utterly impractical set of phone cases to ensure these snatchers are kept at bay, of course. The idea with The Unsnatchable was purely to create something so unique and different through its impracticality and beautiful design that people couldn’t help but share it, read about it, talk about it and ultimately be more aware of their phone next time they are out and about.
THE RESULTS
Well, after going viral on social, we are still watching the impact its having weeks after its launch. People are still sharing it, press are still getting in touch about it and there is an Unsnatahble 2 on the horizon...
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