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JOAN
If you are reading this, you’re probably on the hunt for something different, something bold, something smart as hell, something new.
Case studies
Moving-in mismatch helps eBay land fee-free message
The Unsnatchable phone cover to deter London's phone thieves
Brand Identity
Nia Centre For The Arts
Every Body Smooth
European Wax Center
Keep your Ride or Die Alive
eBay Motors
Line ‘Em Up
WNBA
Made For More
Stacy’s
Own What’s Yours
ZenBusiness
Seek & Prosper
S&P Global
Summon The Strongest
Brawny
The Place for Fashion
eBay
Vulva Therapy
Luna Daily
Where Interesting Stays
Virgin Hotels
Substitute Dealers
AdCouncil
About JOAN
At JOAN we exist to imagine, build, and become Modern Legends.
Modern Legends are those rare brands that have both cultural traction and long term endurance. The ones people drool over.
Brands that are both bold and enduring, fresh and timeless, innovative and trusted.
We obsess over these gems because they not just cool; they’re stronger businesses. They achieve short term sales and grow long term brand value at the same time, and they do it with flair. They’re impossible to copy, and harder to disrupt or compete with.
We’re here to make more of those.
Using our proprietary Growth Wheel framework, we index brands on the Modern Legend scale, design a focused path forward, and then apply outrageous creativity to fill the gaps.
In fact, we’ve built our entire company to create these Modern Legends, developing business units with best-in-class talent and data-proven JOAN processes specifically created to address each recommendation from the Growth Wheel.
If it sounds highly strategic and a bit nerdy, it is... But we promise, it’s also quite a lot of fun.
Come see us and we’ll tell you more.
Awards & Recognitions
AdAge A-List 2024
AdAge A-List 2023
AdAge A-List 2021
Adweek Small Agency of the Year (Winner 2022)
Adweek Small Agency of the Year (Finalist 2023)
Adweek Fastest Growing (2024)
Adweek Fastest Growing (2023)
Adweek Fastest Growing (2022)
Campaign Independent Agency of the Year (2021)
Fast Company World Changing Ideas
Fast Company Innovation by Design
Cannes Lions
Effies
Clio
One Show
Jay Chiat Award
Webbys
Campaign Inspiring Women
- Primary discipline
- Creative & Advertising
- Services (11)
- Content
- Creative & Advertising
- Data / CRM / Loyalty
- Design
- Digital & Experience
- Experiential & Events
- Full-service
- Media
- Production
- Social
- Strategy
- Sectors (10)
- Arts and culture
- Alcoholic drinks
- Automotive
- Clothing and footwear
- Confectionery
- Cosmetics and beauty
- Financial services
- FMCG
- Food
- Healthcare
Team
Christine Jensen - Senior Creative
Christine loves to solve creative problems and make things look mighty fine. Originally from Denmark she went to the other side of the world, but then came back…
Flora Joll - Strategy Director
Flora brings 15 years of combined network and independent agency experience as a strategist: she started off on Unilever at Mullen Lowe, before heading to Leo…
George Fox - Business Director
George spent 11 years at adam&eveDDB, running accounts including Unilever, Heineken, The Telegraph, Aviva, EA Sports and most recently the Global PlayStation…
Graeme Hall - Group Creative Director
A Creative Director who has worked in London, New York, and Amsterdam, both in-house and in agencies. For the first ten years of his career, Graeme created…
Kirsty Hathaway - Executive Creative Director
Kirsty spent the first ten years of her career were spent on editorial teams at magazines including Vogue and GQ. She credits these roles as instrumental years…
Thorbjørn Kragh Liljegren - Senior Creative
Thor from Denmark loves to come up with simple ideas that give people a little smile in the mind. He's worked in Copenhagen, Auckland and London, creating both…
Tom Ghiden - Managing Director
Before joining JOAN London, Tom Ghiden, has held roles at leading agencies in both London and New York including Saatchi & Saatchi, Grey, BBDO, and most…
