JOAN

Before joining JOAN London, Tom Ghiden, has held roles at leading agencies in both London and New York including Saatchi & Saatchi, Grey, BBDO, and most recently McCann Worldgroup – where he was head of the London Business Leadership department, and heavily involved in global DE&I strategy.

With a strong proven record of growth for international clients as diverse as Procter & Gamble, Mars, McArthurGlen Outlets, and Pernod Ricard, while also achieving recognition for award-winning work with brands such as Head and Shoulders and Gillette.

Kirsty spent the first ten years of her career were spent on editorial teams at magazines including Vogue and GQ. She credits these roles as instrumental years in honing her craft through working with some of the best creatives and visionaries in the world.

An entrepreneurial spirit has been the cornerstone of everything she has touched since. From a sojourn in founding her own award-winning digital content platforms before setting up creative agency, AnalogFolk's successful content and editorial offering in 2014. This path led Kirsty to spearhead Refinery29's international expansion - building and running the branded content department to ensure best in class, relevant and culture led content. Under Kirsty's watch, R29 won awards including publisher of the year (UK), best branded content team (UK), and best experiential activation (UK).

Kirsty is passionate about bringing together diversity of thought to create work that stands apart across all platforms and all mediums - because a good idea is never linear.

A Creative Director with over 15 years of experience, Rebecca has created leading campaigns for brands like Nike, Cheez-It, Sainsbury's, Uber, PlayStation, and Kellogg's. Notably, she contributed to the award-winning #Wombstories campaign for Bodyform, which aimed to break taboos around the experiences of people with wombs.

Rebecca was named a "Top 30 Future Leader in 2022" by Campaign Magazine and one of The Dots' "100 Trailblazers Redefining the Creative Industry." She regularly participates in industry discussions at events such as Creative Festival and D&AD, including the prestigious Cannes Lions Festival, where she was invited to speak on stage in June 2024.

In addition, Rebecca was invited to host her very own e-course on the acclaimed Domestika platform, titled "Creative Direction for Social Media Advertising." She is also the founder of Get Sh*t Done, a podcast and event platform previously ranked No. 5 on iTunes for career podcasts and named one of The Dots' "Top 30 Events in London."

A Creative Director who has worked in London, New York, and Amsterdam, both in-house and in agencies. For the first ten years of his career, Graeme created award-winning work at DDB London, Y&R New York, and 180 Amsterdam.

For the next seven years he was Creative Lead at Google Creative Lab in London.

And for the following two years we was Executive Creative Director at purpose consultancy Revolt.

Over that time he's led campaigns for brands including Volkswagen, Harvey Nichols, Marmite, PlayStation, New York Post, Heinz, and Budweiser. And of course Google.

As a creative, he likes to get his hands dirty. Quite often, that starts with words. They're simple, immensely powerful, and very quickly let you know if your idea is rubbish.

Outside of work, Graeme is a husband and a dad, is slightly obsessed with NFL, and once acted with Benedict Cumberbatch. But that's a story for anoth

James joins JOAN from Mother where he was Chief Strategy Officer of the New York office. Prior to that he spent time in the London office where he cut his teeth as an industry leading strategist.

James has developed a multidisciplinary approach to strategy, always anchored in strong brand foundations and audience understanding,

Over the past 15 years, James has worked with and created brand campaigns for numerous global brands including Netflix, Target, Wall Street Journal, Instagram and Cadillac.

Thor from Denmark loves to come up with simple ideas that give people a little smile in the mind.

He's worked in Copenhagen, Auckland and London, creating both tiny as well as world spanning work for brands such as Expedia, MINI and Google.

He once saw a line he wrote in a remote island beach bar, and thought: "That's fun".

The work has won some awards, but even more rewarding, has been included in MOMA's permanent archive.

Thor's directed music videos and short films which have screened here and there around the world, and he's signed as a contributing photographer at Kintzing.

By pure coincidence he started making fine jewellery, which turned into the custom brand Heavy Hands. His friends now wear a lot of jewellery.

FMCG Experience: Johnnie Walker, Captain Morgan, Singleton, Birdseye, Doritos, Pringle, Dove

Christine loves to solve creative problems and make things look mighty fine.

Originally from Denmark she went to the other side of the world, but then came back to this side of the world.

Finding her footing in London she's tamed global clients like Johnnie Walker, Google and Expedia, managing to win a few awards for them along the way.

When she's not taming giants at work she sharpens her brain through her passion of film photography, illustration and coolest of all, knitting.

FMCG Experience: Johnnie Walker, Captain Morgan, Singleton, Birdseye, Doritos, Pringle, Dove

George spent 11 years at adam&eveDDB, running accounts including Unilever, Heineken, The Telegraph, Aviva, EA Sports and most recently the Global PlayStation account.

Originally from Yorkshire, he's lived in London for the past 14 years, which has gone some way to almost entirely getting rid of the Northern accent!

George has strong passions including investing and pretty much any sport and always seeks to find new ways to help brands and clients drive relevancy and growth.