Persuading sweetener users that Truvia is the only brand that can really give them the freedom to enjoy life’s sweet moments, guilt free.
Our idea — The Sweet Spot
An eye-catching and humorous OOH campaign that pulls apart compound words and phrases like 'sunburn', 'jet lag', and 'holiday blues', to show consumers how easy it is to have something good, but without the bad side effects.
The message is that with Truvia, you’ve found the sweet spot: it’s the plant-based sweetener that sweetens like sugar, but without the calories.
The OOH campaign ran UK wide on digital 6-sheets, 48-sheet posters and bus sides.
"Ourselves really helped us to capture what it feels like to switch to Truvia with a simple but striking OOH campaign."
Lauren Crawford, brand controller at Silver Spoon.
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