Matrix42: reimagining a tech brand's identity in an oversaturated B2B market
By Toaster
The ask
Matrix42, a German digital workspace provider, needed to stand out in a competitive B2B market and future-proof its brand for upcoming acquisition activity with Corten Capital.
To address this, Matrix42 partnered with Toaster for a brand overhaul—introducing a flexible identity and market-focused web experience across key regions including Germany, Austria, Switzerland, France, and North America.
The answer
We redefined Matrix42’s brand identity and tone of voice, moving beyond industry jargon to create a more engaging, user-centric presence. Collaborating closely with stakeholders, we clarified who Matrix42 is, what they offer, and what sets them apart.
We also established a clear brand architecture that simplifies their product and solution portfolio, making it more intuitive and aligned with the real-world IT challenges.
Delivered as a flexible toolkit, the new identity equips teams assets for consistent implementation.
The results
The rebranded MVP website resulted in…
539% increase in monthly users
75% uplift in dwell time (04:07)
24% decrease in bounce rate (47%)