AI-powered home and living marketplace Fy! wanted to launch its first ever TV advertising campaign as part of its mission to help everyone feel great about their homes.
Our idea — Less bland, more you.
Highlights the transformative powers of making your home feel more like you.
The 30-second hero film opens on a woman who is standing in her sparsely decorated and colourless living room. “Why?” she says to herself as she looks around unhappily at her drab surroundings. But the 'Why' soon turns into a rallying cry of 'Fy!' as she uses the platform to decorate her home with cheerful pictures, rugs, curtains, cushions, and other homeware products.
The aim of the campaign is to grow brand awareness and unlock new audiences for Fy!, which has previously only advertised to shoppers via Meta or Google.
"Since launching Fy! we’ve been able to reach millions of shoppers through digital channels. However, the launch of our first ever TV campaign is a key moment in us taking the brand to a whole new level.
The team at Ourselves really took the time to understand our business challenges and create an ad which we’re confident will help deliver our aggressive growth goals for 2025."
Richard Hirson, Director of Marketing at Fy!
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