‘Feel Good, Fellas’ is a long-term vision for Harry’s, giving the brand the role of the ultimate hype man to the everyday man.
To launch the platform, we created a film which follows a business leader whose world is transformed by his younger colleague’s confident satsuma-peeling skills during a meeting. He then continues to dwell on this life-changing moment, recounting the event to anyone who will listen.
The aim of the campaign was to highlight how a good shave can lead to an easy injection of confidence required by every man in everyday life. This places emphasis on the brand’s ‘Feel Good, Fellas’ strapline and brand platform, as well as Harry’s global social mission which supports organisations with a shared commitment to providing mental health access for men. Harry's has donated over $12.5M to support this cause since the brand launched.
The film was accompanied by DRTV, radio and press.
Awards and accolades:
- Two bronze British Arrows (Best over 30 & up to & including 60 second commercial and Household Goods)
- Adweek's 20 best ads of 2023
- Campaign Magazine's top 15 film adverts of 2023
- Ad of the Day in The Drum
- Pick of the Week in Campaign
- 5 stars on David Reviews
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