Human truth: Don't just live with it. Love it.
campaign | social | brand positioning | | strapline | TOV
"Let’s face it, flooring isn’t the most rock and roll product.
It’s hardly the most wizz bang purchase you’ll ever make.
On the surface… flooring is boring.
Yet here we are, still talking floors, day in day out, seven days a week.
Still getting excited by a new stripe.
A different shade. A fresh pattern.
Underlay. Scotias. Aftercare.
(Stop it, we’re getting hot).
Because it’s not the flooring we are excited about.
It’s what the flooring can do for you.
The rush of helping you get rid of that old iron burn.
The one you were covering with a lamp.
The pleasure of finally making your pinterest board reality.
The joy of finding the one to suit your scandi style (and ripping up the previous owner’s 70s style).
The buzz of getting your floor fit for working boots. Little feet. Muddy paws.
So sure, flooring isn’t the most exciting thing in the world.
But it’s up there. Actually it’s down there.
So with the biggest range, the best Trustpilot rating and unbeatable prices...
Don't just live with it. Love it."
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