Inspired by stories of real app users, we helped Bumble create a modular EMEA campaign for over 14 markets.
Together with a bespoke team of female creatives from different markets, we championed local insight, creating an inclusive casting framework and managing end-to-end production of hundreds of assets across digital and traditional media.
#1 performing campaign in the UK for 2+ years.
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.