The feeling of relief brought to life in a new brand platform for Prunelax

Prunelax is one of only a few laxative products in the market to be derived from natural ingredients, with approximately double the amount of natural senna compared to other laxative brands containing the same active ingredients.

To highlight the product’s effectiveness we conceived relatable life moments and took them to the most ludicrous extremes. Establishing a palpable feeling of relief that would help cut through the homogeny of the category and bring a smile to people's faces.

To our own relief, we saw some great results!

• 8% increase in brand awareness

• 9% increase in YOY sales