campaign | OOH | radio | social | brand positioning | brand identity | strapline | TOV |
Human truth: There's more to life than phones.
"Most phone companies say they keep you connected,
but more and more phones are keeping us apart.
Why meet when you can call?
Why go to the football if you can keep up with the scores at the tap of an app?
Why tell them you love them if you can text an emoji?
Talkmobile believes that a phone should live more
in your pocket than the palm of your hand.
To be a part of your life - not your whole life.
That’s why we offer real good prices for real-world people.
On handsets, minutes, texts and data."
This was arguably our boldest campaign yet - having to tell a phone company that they needed to tell customers not to use their phone.
Fortunately for us, the client was as brave as we were.
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