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SWEATY BETTY – GO SHORRRTY

'Go Shorrrty' for Sweaty Betty is all about sharing the joy of summer sunshine and freedom of moving your body

SWEATY BETTY – GO SHORRRTY case study

By GUNG HO

'Go Shorrrty' for Sweaty Betty is all about sharing the joy of summer sunshine and freedom of moving your body

There’s often stigma associated with the female body, skin and confidence when wearing shorts. This was a call to arms to embrace the shorts collection (across Run, Yoga, Studio and Live categories) and to live out a ‘ready for anything’ attitude.

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