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Sanctuary Spa: Reframing self-care from a ‘guilty pleasure’ to a ‘pleasurable necessity.’
By Southpaw
The Challenge
Famous for their pampering gift-sets, Sanctuary Spa wanted to reset customer behaviour and become a brand whose products are used more every day, ‘for me’.
The Unlock
Our Neuro-Behavioural method helped us shine a light on self-care, helping us re-frame it from a ‘guilty pleasure’ into a ‘pleasurable necessity’.
The Solution
Our #THISCOUNTS campaign highlights how self-care doesn’t have to be about unachievable yoga poses and instagrammable health retreats - it’s about simple, attainable moments of joy that anyone can experience.
The Results
Ranked No. 1 Brand in self-care category
"Southpaw have taken us into an exciting new chapter that firmly positions Sanctuary Spa at the top of the consideration list for self-care brands."
Peter Stocks
Head of Brand, Sanctuary Spa