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REEBOK – THE REEBOK ARMS
We took over a pub in Fitzrovia and renamed it 'The Reebok Arms'.
By GUNG HO
We took over a pub in Fitzrovia and renamed it 'The Reebok Arms'.
To launch ‘The Give Back’, we delivered an integrated communications and activation approach to generate maximum talk-ability for the new Reebok brand campaign and hero shoe, the Workout Plus. We took over a pub in Fitzrovia and renamed it 'The Reebok Arms'. We delivered a night of music, games and giveaways with guest appearances from campaign stars K-trap, Lisa Mafia and others.