Qwant: You are the user, not the product
By Bruno
Until now, Qwant was the search engine that knew nothing about you. That is still the case, but it is evolving with the integration of AI and independent indexing. The teams asked our agency to rethink their identity by creating a brand that reflects progress and secure technology, designed to serve people. To stay true to Qwant, we designed a modern logo with a unique typeface, paired with a star symbolising AI and the brand’s ethical values. The minimalist interface, available in both white and black modes, represents intuitive, tailor-made technology. Illustrations by Joanna Lawniczak bring a sense of freshness; in collaboration with her, we developed a modern visual style adapted to Qwant’s ecosystem. The experience, interface, and brand identity are now — like the search engine’s artificial intelligence — fully dedicated to serving its users.