Newform | Finding Your People
By Growthcurve
The challenge: Newform needed community-focused UGC that would inspire audiences to spend more time connecting, exploring and making the most of everyday life. The goal was to explore two distinct creative styles, balancing organic, native-to-feed storytelling with a more structured, inspirational approach.
The approach: We built two creative routes around one central idea: the value of time is in how you spend it, and who you spend it with. The first follows three friends through their day in an organic, native-to-feed style, ending at a real Newform community event. The second takes a scripted, inspirational approach, exploring what 8,320 hours of reclaimed time could make possible, from training for a marathon to starting a local drawing club.