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McDonalds: Bad news, we deliver at night too.
By Bruno
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.