Taking a lead in culture and category

With probably the boldest and most unconventional Away kit in club history, and all eyes on the talented young squad, what would it look like to launch the loudest kit in the Premier League?

The answer: a recipe for cultural hit-making, powered by community. We created a fictional radio station 'Islington FM', which broadcasts to the world to bring the borough's best to global ears. A celebration of North London creativity, our star-studded cross-genre line up activated multiple fandoms, united in their support for Arsenal, to amplify reach.

#1 traffic-driving kit launch in history, Gold Clio winner.